I just got back from a continuing ed class on biz finance
and wanted to pass on one of the case studies.
ABC was a biz that was experiencing growth through expansion. Its sales had increased from $1.5M to $1.7M
to $2.1M in the last few years yet its gross margin and profit margin were
shrinking and its debt had skyrocketed.
The training highlighted all of the little places you can look to find savings
to right the ship. One method is by
comparing your business with industry standards.
Gross Margin
ABC’s gross margin ((Sales-Cost of Goods)/Sales) was 3.7%
below the industry average. 3.7% looks
pretty insignificant, but that translates to $80,000! (Sales of $2.16M x .037). If I told you that you had $80,000 lying
around in your business, your first question would be: “Where?” We will construct a simple plan to find this
money.
Cost of Goods (COGS) is made up of materials purchases and
direct labor. ABC’s accounts payable (A/P)
was also considerably higher than the industry standard of 37 days,
demonstrating that it wasn’t taking advantage of supplier discounts. The first part of our plan will be to pay at
least half of our materials purchases within 2 days to get the vendor
discount. ABC had $1M of material
purchases so this amounts to $10,000 ($1M x .01)
Expansion almost always leads to inefficiencies in a company. New employees have a learning curve. New machines require installation, testing
and training. ABC has experienced some
growing pains. The next part of our plan
will be to increase efficiencies in the operation of the business. ABC had $760,000 in employee costs. A 4% increase in efficiency amounts to
$30,000 ($760,000 x .04).
We are half way there!
It is time for ABC to get some concessions from its suppliers or shop
around for better pricing. Its volume
has increased year over year, yet its materials costing has increased. The next part of our plan is to negotiate a
2% cut in pricing from ABC’s suppliers which will amount to $20,000 of savings
($1M in material purchases x .02).
ABC has rewarded its many customers for years with quality
products and reasonable prices. A modest
price increase of 1% will almost go unnoticed by the customer, but will go a
long way to closing ABC’s gross margin gap.
The final part of our plan is a 1% pricing increase amounting to $20,000
(sales of $2.16M x .01).
By implementing the 4 parts of this plan, ABC has moved
toward the industry standard for gross margin and found $80,000 in its
operation that was threatening its sustainability.
Inventory
Inventory management is a difficult task for many business
owners. Some service businesses even
erroneously think that they have no inventory.
In the broadest sense, anything you purchase or pay for (including
labor) that results in sales is inventory.
Most businesses have a good portion of their working capital tied up in
inventory. This highlights the need for
proper management of this asset on the balance sheet.
ABC is holding inventory 12 days longer than the industry
average. What does that mean? The industry is averaging 4.9 turns of
inventory per year – or 74 days. ABC is
only turning its inventory 4.2 times a year.
This doesn’t seem like much, but we can give it a dollar value which
translates into cash to use for its payables that are averaging more than 60
days. The industry target for inventory
size would be $359,000 (COGS/4.9 turns).
ABC has an inventory of $419,000.
ABC can decrease its inventory through more efficient re-ordering,
correct ‘on-hand’ quantities, reduction of shrinkage, reduction of breakage and
removal of obsolete material. If ABC can
get to industry standards, it will have access to an extra $5,000 per day ($60,000/12
days) to get its payables caught up.
Accounts Receivable
Collecting from customers is not an issue for many
businesses, but enterprises that invoice customers for products and services,
businesses involved in government contracting and exporters need to manage
their receivables wisely to ensure sustainability.
ABC was only 2 days above the industry average for customer
collections. That doesn’t sound like much
but let’s give it a dollar figure to bring it into perspective. The industry target for receivables was
$254,000 (Sales/8.5). ABC has $270,000
of receivables on its balance sheet.
That translates to $8,000 of cash each day that it cannot access for
other uses.
This example demonstrates the value of
monitoring your business against industry standards. This monitoring shows trends in your business
and trends in your industry. By equaling
or exceeding your industry’s performance, you can increase the cash flow and
profitability/sustainability of your enterprise. In this short exercise we found more than
$150,000 of efficiencies and cash in this company. How much money is hiding in your financials?
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